Throughout 2012, Shell’s OK.ru page was regularly updated with fresh content, including news, articles, videos, and photos. The company’s social media team worked hard to create engaging and informative posts that would resonate with its Russian audience.
In 2012, Shell’s OK.ru engagement was a key component of its digital strategy in Russia. Through its OK.ru page, the company was able to establish a strong online presence, engage with its Russian audience, and share its values and expertise. As Shell continues to evolve its digital strategy, its 2012 OK.ru engagement serves as a valuable case study in the importance of social media in building relationships with stakeholders and promoting thought leadership in the energy sector. shell 2012 ok.ru
To measure the success of its OK.ru engagement, Shell tracked key performance indicators (KPIs) such as page views, engagement rates, and follower growth. The company also conducted regular surveys to gauge its audience’s perceptions and feedback. Throughout 2012, Shell’s OK
In 2012, Shell launched several contests and quizzes on its OK.ru page, which generated significant interest and engagement from its audience. For example, the company ran a photo contest on the theme “Energy in Everyday Life,” which received hundreds of submissions from OK.ru users. Through its OK
Shell’s OK.ru page was not just a one-way communication channel; the company actively engaged with its Russian audience through comments, discussions, and contests. The social media team responded promptly to comments and messages, providing information and answering questions.